Hi there! I’m
Adele Barlow

I’m an experienced content marketer and author based in London and Hong Kong, with a lifelong love of words. These days, my books explore ‘having enough’ over ‘having it all’ — and are a rallying cry for millennials to embrace their own definitions of success and belonging.

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Adele is the founder of Copy & Co, a content studio helping mission-driven brands and leaders tell their stories.

Before launching Copy & Co, Adele led content marketing for Makers and Escape the City, both certified B Corps. She’s also led strategic content projects for global organisations like a United Nations initiative, General Assembly, New Zealand Trade & Enterprise (NZTE), and Xero.

In 2024, Copy & Co became one of the first creative studios to run workshops for business owners and mission-driven leaders to explore AI opportunities.

She is passionate about the power of storytelling to drive social change, which is reflected in her diverse career and advocacy. She co-founded the UK’s first Women in Software Power List in 2019 and has served on the advisory board for B Lab UK’s diversity initiatives.

A graduate of both the Faber and Curtis Brown Creative writing schools, Adele has authored multiple books and Huffington Post articles.

Born and raised in Hong Kong, she published Long May You Run in 2022, a book described on Amazon as “a beautifully written exploration of the emotional complexities of growing up as a global nomad.”

Her upcoming non-fiction series, Authentic Ambition, helps millennial women challenge the idea of “having it all” and offers a much-needed reality check along with a bold new path forward.