Hi there! I’m
Adele Barlow

I'm a London-based writer and content strategist with (almost!) 20 years working with startups, tech companies and global organisations. These days, I run Copy & Co, a boutique content studio, which includes leading content and media at GPTZero. I also write about modern motherhood and the changing nature of ambition and work in an AI age.

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OFFICIAL BIO

Adele is the founder of Copy & Co, a boutique content studio helping tech companies share their stories through editorial content.

At GPTZero, an AI detection platform with the mission of preserving human critical thinking, her work focuses on the ever-changing relationship between technology, writing, and the purpose of education.

Previously, Adele led content marketing for Makers and Escape the City, both certified B Corps. She has also worked on strategic content projects for organisations including the United Nations, Virgin, New Zealand Trade & Enterprise (NZTE), Xero and Y Combinator.

Her writing has appeared in publications including HuffPost. She is also particularly interested in how our ideas of success are changing in the AI era, especially for millennial women.

Born in Hong Kong and raised across several countries, Adele is the author of Long May You Run, a memoir about the emotional complexities of growing up as a global nomad.

Having trained at Faber and Curtis Brown creative writing schools, she is currently working on new longer-form writing projects, including Superwoman Is Tired, which explores how more women are trading 'having it all' for 'having enough'.