Hi there! I’m
Adele Barlow

I’m a content marketer and author based in London. These days, I run Copy & Co, write about modern motherhood on Substack, and am working on longer writing projects, which you can read about below.

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OFFICIAL BIO

Adele is the founder of Copy & Co, a content studio specialising in content strategy and high-quality writing for challenger brands.

Since launching, Copy & Co has worked with more than 70 clients. Adele is also Content and Media Lead at GPTZero, an AI detection platform built to preserve what’s human

Previously, Adele led content marketing for Makers and Escape the City, both certified B Corps.

She has also led strategic content projects for global organisations, including a United Nations initiative, the General Assembly, New Zealand Trade & Enterprise (NZTE), and Xero.

Alongside her work in tech and content strategy, Adele writes about modern motherhood, work, and the cultural pressures shaping women’s lives.

Born and raised in Hong Kong, she is the author of Long May You Run, a memoir about the emotional complexities of growing up as a global nomad.

She is currently working on new non-fiction projects, including Superwoman is Tired, which explores how more women are trading ‘having it all’ for ‘having enough’.

Articles & Opinion Pieces

A curated selection of popular posts on leaning in (your own way) and the new world of work.

Work

Consulting

I’ve spent almost 20 years working with startups and social change organisations on content marketing.

CONNECT
In Progress

Superwoman is Tired is for millennial women, about breaking free of the pressure to have it all.

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Latest Writing

On Substack, I write about making sense of modern motherhood as well as the latest books I’ve been reading.

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