Hi there! I’m
Adele Barlow

I’m a content marketer and author based in London. These days, I work on content for AI company GPTZero, write about modern motherhood on Substack, and am working on longer writing projects, which you can read about below.

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OFFICIAL BIO

Adele is Content and Media Lead at GPTZero, an AI detector made to preserve what’s human.

She is also the founder of Copy & Co, a content studio specialising in content strategy and high-quality writing for challenger brands, which has worked with more than 70 clients since it launched.

Previously, Adele led content marketing for Makers and Escape the City, both certified B Corps. She’s also led strategic content projects for global organisations like a United Nations initiative, General Assembly, New Zealand Trade & Enterprise (NZTE), and Xero.

Alongside her work in tech and content strategy, Adele writes about modern motherhood, work, ambition, and the cultural pressures shaping women’s lives.

Born and raised in Hong Kong, she is the author of Long May You Run, a memoir about the emotional complexities of growing up as a global nomad. She also writes regularly on Substack.

She is currently working on new non-fiction projects, including Superwoman is Tired, a book about the pressure millennial women still face to “have it all”.

Blending personal experience with cultural analysis, it explores what it means to step outside impossible standards and build a life on more honest, sustainable terms.